There is one question that often strikes fear in both sales people and job candidates. For this reason, I call it the "nasty little question." In sales situations, this question usually takes the form of "What's wrong with your product? For job interviews, it usually morphs to, "What are your weaknesses?" Before providing advice on how to best answer this question, it is useful to first understand the underlying psychology behind why interviewers and prospective customers so often ask it. Why prospects and job interviewers ask this question In sales situations, buyers feel as if they are at a disadvantage. Sellers have the advantage of being comfortable in their place of business selling a...
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